Gergana Dzhenkova is a personal coach for CEO’s and executive teams. She helps people who are high in the business hierarchy to overcome obstacles, fear, doubt in order to bring their companies to a whole new level.
When she contacted us we thought she would prefer a corporate logo and website design. Something more generic. We were pleasantly surprised by her non-standard approach asking for something far more intimate and personal even avoiding the business and corporate vision. This is why we’ve chosen a typeface logo design with a cursive font to represent handwriting. We underlined it to bring a sense of authority and heaviness with the support of few words to describe who she is.
In the same concept of more personal presence we designed her website. You can see it here.