GEPVET is another EU project we were asked to design the logo and website for. The main aim of the project is to promote entrepreneurial culture among learners in vocational training institutions and labour market courses. The project will foster entrepreneurship culture among VET teachers and trainers, as well as among labour market trainers.
We used several keywords to guide us in the logo design – entrepreneurship, advancement, smart, climbing up, evolve and developed several concepts in completely different approaches. We wanted to translate the idea of climbing in the design process by using a ladder graphic. For the alternative concept we chose the light bulb as a symbol for entrepreneurship. We designed a typeface and a symbol logo option for the logo design. The colours blue and grass-green were chosen to be clean, business orientated with a slight taste of nature-friendly vision. The almost square proportions were intentional to support the ease of use on various media.